TV personality Richard Madeley has backed a home care company’s efforts to raise awareness of dementia.

During Dementia Action Week 2019, Home Instead Senior Care celebrated a milestone of creating 22,000 Dementia Friends across the UK.

The Dementia Friends initiative by Alzheimer’s Society aims to give people a better understanding of dementia and its Champions run awareness sessions to create ‘Dementia Friends’.

The home care business has been working closely with Alzheimer’s Society to raise awareness of the importance of dementia care and last week was one of the main sponsors of its annual conference, which saw more than 400 attendees.

Good Morning Britain presenter Richard, who chaired the annual conference, said: “As an Alzheimer’s Society supporter and Dementia Friend, it’s fantastic to see Home Instead Senior Care reach this milestone. Raising awareness of dementia is so important so that we can improve the quality of life of people living with it.”

Home Instead runs its own dedicated dementia training for its CAREGivers who look after older people at home. In the last year, more than 1,100 Home Instead CAREGivers have been trained in City & Guilds accredited dementia awareness.

Its recent campaign ‘Care About Dementia’ saw hundreds of its CAREGivers sharing tips and advice to help people care for a person with dementia.

Martin Jones, Managing Director at Home Instead Senior Care, said: “We’re really pleased to reach this milestone and it shows our true dedication to change the way people with dementia live their lives.

“At Home Instead Senior Care, our mission is to help people to live as well as possible with dementia and we’re here to help at what can be a difficult time for the person and their family.”

www.homeinstead.co.uk