Care UK’s residential care team is celebrating after winning in two categories of a national award scheme open to some of the biggest household brands in the country - not just those in the care sector.
At a ceremony in London, Care UK picked up a gold and a silver award for its work on supporting employee recruitment and retention at the 2018 Employer Brand Management Awards.
Care UK won the gold award for the category of ‘Best Innovation in Employer Brand’ and the silver was for its approach to using digital communication.
Other attendees of the awards included representatives of employers as diverse as Laing O'Rourke, RBS, Nationwide Building Society, Mencap and Vodafone,
Care UK, which runs almost 120 homes with more than 9,000 employees, has ambitious growth plans with 26 new homes due to open over the next three years. This makes attracting and retaining hundreds of new, high-calibre colleagues, while nurturing existing colleagues, a significant priority. Winning prestigious awards like these is a ringing endorsement that Care UK is marshalling the most up-to-date thinking in the way that it recruits and retains these much-needed new colleagues.
Leah Queripel, Human Resources Director for Care UK’s Residential Care Services, said: “We know that to attract the right people we have to have a brand that differentiates us from our competitors – one that shows our ethos, compassion and commitment and one that emphasises the investment we put into our training and career development. Over the past three years, we’ve done a great deal to develop and refine that approach and winning these awards is a wonderful endorsement and reward for all that hard work.”
The team that developed Care UK’s approach used visits to care homes to gain an accurate impression of the environment, culture and resident service offering, and interviewed senior leaders and employees as well as carrying out market, trend and competitor research to enable them to develop a stand-out proposition.
Leah added: “I want to offer my thanks to the teams from Care UK and our partners Dragonfish. It’s gratifying to see their dedication and hard work recognised by such a distinguished panel.
“The results of our work on this project will benefit thousands of older people for many years as it ensures we can recruit the right calibre of people to care for residents and allow them to live fulfilling lives as well as providing the right people in support teams like care governance, property and facilities management to make their lives easier.”
A full list of the award winners can be found at: https://employerbrandmanagementawards.com/europe-awards/winners/
http://www.careuk.com/
