Loo of the Year Awards and Lepicol are teaming up to create a new and exciting award to celebrate the competitions 25th anniversary. Promoted by The British Toilet Association, this year it is run in association with Headline Sponsor Lepicol, a probiotic formulation specifically developed to help maintain healthy bowels – naturally. Members of the public can enter any domestic loo within their home. Managing Director, Mike Bone, said: “A new category will be introduced for the first time in 2012 to enable the public to nominate their own ‘loo’ for an award.”
Judges will be looking at criteria such as decor and maintenance, fixtures and fittings, cleanliness and quirkiness. Lizzy Hardy from Lepicol said: “We know that many households in Britain are proud of their loos and have some very quirky habits when it comes to spending time in there.” The winner will be invited to the Loo of the Year Awards presentation event, held on Friday 7th December at the elegant four-star St Johns Hotel in Solihull. Dr Hilary Jones, who is working alongside Lepicol to help educate the importance of bowel health, will be on hand to award the winner their ‘Home Throne Award’.
