A new national adult social care recruitment campaign has been launched to boost the adult social care workforce in England as part of a wider plan to attract more staff into the sector. The campaign, titled Care for Others. Make a Difference will look to inspire the public to consider a career in social care.

To help fill the recruitment gap, the Health and Social Care Secretary Matt Hancock and Care Minister Helen Whately, launched the campaign today to encourage the right people with the right values and attributes to consider a paid career in adult social care work. The campaign includes the new CARE brand for social care which symbolises the entire care profession - like the iconic and recognisable NHS logo. The brand aims to raise the profile of the care sector and allow businesses to show them the same appreciation as NHS workers.

Free-to-access e-learning courses and webinars for local authority and care provider staff are also being developed on how to maintain good care in the midst of the coronavirus crisis. Key topics will include: safeguarding, person-centred care, dementia, Mental Capacity Act, infection control and supporting care at home to reduce pressure on the NHS. 

Matt Hancock, Secretary of State for Health and Social Care said: “During these unprecedented times we are all grateful to the huge number of social care workers working day and night to provide quality care to the most vulnerable in our society.

“I want this campaign to reignite the search for people with a zest for caring and protecting our most vulnerable to step forward to join them."

 Helen Whately, Minister of State for Care, commentsed:“We want to bring together all those thinking they might work in care with social care providers looking for new recruits, and to make it as simple as possible for the doors to open up for thousands more compassionate and committed people to work in care”

The Department of Health and Social Care has been working with both care providers and recruitment agencies and is calling for all relevant organisations to ensure vacancies are  advertised or listed onwww.everydayisdifferent.com.

Many job boards, including Indeed, Monster, Reed, Totaljobs Group and TARGETJobs are offering support to help fill these vacancies, this ranges from free job listings to free advertising.