In-home care provider Bluebird Care has been shortlisted in the Business Transformation category at the bfa HSBC British Franchise Awards, to be held at the Vox, Birmingham, on 30 November.

Bluebird Care provides care and support services to people in their own homes enabling them to stay where they feel safe and secure for longer. The company offers a broad breadth of care services from domiciliary care and companionship visits to 24/7 live-in care and end-of-life care and support. 

Hannah Banfield, Marketing and Communications Director said: “Bluebird Care has undergone significant transformation in the last three years by listening to not just our owners, but our customers and colleagues too. Being shortlisted for this award is testament to the significant efforts of each and every member of the Bluebird Care Franchise Support Team and their core commitment in supporting our owners to grow profitable and sustainable businesses who have their customers at their core.”

The awards evening is the flagship event in the franchising calendar and getting a nomination in itself is an achievement, proving the business works ethically and in the best interests of franchisees and staff, beating many other franchise systems who also entered.

Pip Wilkins QFP, CEO of the British Franchising Association, said: “While Bluebird Care has always been a profitable business and the numbers have always looked rosy, it is in the last two years where a lot of work has been done to transform the ethos and outlook of the business, implementing a clear five-year strategy and ensuring regular and transparent communication with the network.”

Bluebird Care will go head-to-head against two other franchise systems in November.