Care and hospitality company Loveday & Co has announced a partnership with Opera Holland Park, an independent arts charity that nurtures emerging talent and produces critically acclaimed operas in the beautiful surroundings of Holland Park. Opera Holland Park serves the community of Kensington and Chelsea in care homes, hospices, shelters and schools building the audience of the future and taking music to those for whom a traditional theatre setting is inaccessible.
The partnership will include monthly Opera Afternoon Teas for Loveday Members, many of whom are living with dementia, as well as people from the community. Artists will serenade the guests whilst they enjoy a delicious afternoon tea, prepared by Loveday's award-winning culinary team. The Opera Afternoon Teas will take place in the beautiful setting of Loveday Kensington, located on Kensington Square.
Every year Opera Holland Park provides a variety of productions and events in the community. Accessible performances are a key part of the company’s summer season, with audio descriptions, touch tours, and concerts across the community in Kensington and beyond.
Louise Blezzard, General Manager at Loveday Kensington said: “We are so excited to be partnering with Opera Holland Park, a wonderful initiative that delivers meaningful experiences to both our Members and the community. We understand the huge importance of friendship and social connections and are proud to be launching this initiative as a way of helping to instigate friendship and conversation, particularly for those living with dementia.
“Opera has always been adored by our Members and features heavily within our monthly activities programme. It’s a joy to expand this initiative in collaboration with the brilliantly talented Opera Holland Park.”
Alice Bezant, Coordinator of Inspire Education & Outreach at Opera Holland Park commented: “Crafting creative connections across the community is a fundamental part of our year-round work, providing the opportunity for social connection through shared experience. To further embed this work into the heart of Kensington and Chelsea, where we feel such support year-round, is something incredibly special, and we are delighted to build this new partnership with Loveday & Co.
“This collaboration will enable us to offer a greater variety of outreach to those who would benefit from founding friendships through memory and music, and we cannot wait to get started.”
